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Greening the Corporation: Management Strategy and the Environmental Challenge

Peter Thayer Robbins 
Earthscan  2001  


Paperback  198pp  ISBN 9781853837722      £33.00
Corporate responses to environmental challenges are hotly debated, and they are often held directly or indirectly responsible for significant worldwide environmental destruction. A number of corporations are beginning to respond to environmental and social concerns and are taking these into account. This process, known as 'the greening of the corporation' is fraught with contradictions since the foremost aim of corporations is to earn profits.

In this unique book, Robbins examines traditional and social - environmental corporate cultures, green management styles, environmental regulatory systems in North America, Europe and Asia and social auditing.

He analyses the approaches of four major international companies - ARCO Chemical, Ben & Jerry's, Shell and The Body Shop - and by identifying common elements, he develops a management model to resolve the dilemmas and to combine environmental and business objectives.

CONTENTS

List of Tables
Acronyms and Abbreviations
Acknowledgements
Preface

  1. Environmental Challenges and Corporate Responses
    Introduction
    Atmosphere
    Toxic chemicals and hazardous waste
    Freshwater
    Land
    Oceans
    Biotechnology and biological diversity
    Corporate response to specific environmental challenges
       Management responses
    Conclusion

  2. Theories of Corporate Greening
    Introduction
    Ecological modernization
       The discourse of ecological modernization
       Ecological modernization theory
       Three key aspects of ecological modernization
    The sociology of management
       Rational choice theory
       Organizational theory
       Corporate culture
    Green economics and business
       Environmental economics
       The greening of business
       Business ethics and the environment
    Conclusion

  3. Corporate Management of Environmental Challenges
    Introduction
    Corporate environmental management structures: Policies
    Summary of corporate policies
    Corporate environmental management structures: Programmes
       Sustainable development issues
    Summary of corporate environmental management structures
    Corporate environmental management styles
       Compliance oriented management
       Preventive management
       Strategic environmental management
       Sustainable development management
    Summary of corporate environmental management styles
    Conclusion

  4. An Analysis of Two Corporations with a Traditional Corporate Culture
    Introduction
    ARCO Chemical Company
       Environmental policy
       Environmental record
    Summary: ARCO Chemical Company
    Shell
       Environmental policy
       Environmental record
    Summary: Shell
    Conclusion

  5. An Analysis of Two Corporations with a 'Social-environmental' Corporate Culture
    Introduction
    The Body Shop
       Environmental policy
       Environmental record
    Summary: The Body Shop
    Ben & Jerry's
       Environmental policy
       Environmental record
    Summary: Ben & Jerry's
    Conclusion

  6. Greening the Corporation: Shades of Green
    Introduction
    Ecological modernization as institutional learning
    Ecological modernization as technocratic project
    Ecological modernization as cultural politics
    Structures, styles and cultures
    Implications for further study
    Policy implications
    Conclusion
Endnotes
References
Index

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Earthscan : business & management : ecology : environmental impact : environmental science : oceanography

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