The Functional Foods Revolution: Healthy People, Healthy Profits?
Michael Heasman and Julian Mellentin
The concept of functional foods - foods that promote human health beyond
basic nutrition - has caught the imagination of the global food industry. All the major
household-name food companies are developing and marketing functional foods
and ingredients as key drivers in their global business strategies.
Softback 334 pp ISBN 9781853836879
Driven by big business ambition and scientists staking out new frontiers in nutrition science,
the functional foods revolution is attracting both controversy and praise. The authors set out
to explain the contradictory responses to functional foods and how and why such dilemmas
arise, using a wealth of detailed food marketing, business strategy and food policy case study
material from Europe, Japan and the United States.
From their global analysis the authors argue that many of these companies
business strategies and assumptions are seriously flawed. Yet they are also able to draw
on success stories to offer a radical solution; nothing less than a new business model for the
future of functional foods, a model the authors call The Health Company.
- What are functional foods?
- Benecol € the rise and fall of the Colossus of the functional food world?
Part 2 Risk, Regulation and Policy Dilemmas
- A clash of two nutrition revolutions and cultures?
- Eating and drinking in the risk society € implications of risk for functional
- Health claims and functional food
Part 3 The Unfolding of the Functional Foods Revolution Across the World
- The Japanese invented functional food
- The US € breaking the boundaries between food, medicine and health
- Is Finland the €Silicon Valley€ of European functional foods?
Part 4 Global Marketing and Strategic Challenges
- The marketing of functional food and the European dairy industry
- Functional food strategies € lessons from the revolution
Part 5 The Healthful Company€: A Leap Forward
- Becoming a Healthful Company€
To find similar publications, click on a keyword below:
- Appendix 1 Summary of the UK code of practice on health claims on food
- Appendix 2 The definition of FOSHU
- Appendix 3 Main provisions of the Dietary Supplement Health and Education
Act of 1994 (DSHEA)
: food ingredients
: food science
: nutrition, human