Crisis Management in the Food and Drinks Industry: A Practical Approach - Second edition
Crisis Management in the Food and Drinks Industry is the only book to deal comprehensively with the management
of communications in the food and drinks industry, including the catering sector, when there is a food related problem,
but much of the information in this expanded second edition has a wider relevance.
Hardcover 264 pp ISBN 9780387233826
The second edition sets out the general principles of dealing with a serious problem that has attracted media attention
or is likely to do so. It takes a global look at current developments which have changed the face of crisis management
forever, including the internet and email, the impact of satellite and cable television, the implications of rolling 24-hour
news coverage, and the growth of new forms of communications.
The second edition also examines the activities of extremist organisations as well as product tampering and extortion.
The book contains extensive case histories plus model check lists, press releases, product recall advertisements
and employee announcements.
Written for all those with an involvement in management, marketing, public relations, science and technology in the
food and drinks industry plus anyone involved in crisis management generally plus those involved in education and
To find similar publications, click on a keyword below:
- The Anatomy of a Crisis.
- Protecting Your Brands and Reputation.
- Preparing for the Unthinkable.
The Internet: A Two-Edged Sword.
- Tactics to Avoid Being Caught Off Guard.
- Product Tampering:
A Constant Threat.
- Issues Tracking and Management.
- Meeting the Media.
- Do I Need Help?
Sources of Technical Help.
- The Powers of Enforcement Authorities.
- Managing a Crisis.
- Diet and Health.
Problems Facing the Food Industry.
- Dealing With Extremist Organisations and Terrorist Threats.
- Interesting Case Histories.
- Appendix A.
- Appendix B.
- Appendix C.
- Appendix D
- Appendix E.
- Appendix F.
- Appendix G.
: business & management
: food science