Low-Calorie Sweeteners - Openings in an Expanding European Market

Edited by S G Lisansky & Antonietta 
Proceedings 1996 ISA Conference, Genval (Brussels)  1996  

Softcover  93 Pages  ISBN 1872691560      £15.00

1996 - Sweeteners Coming of Age in the EU

1996 marks the 'coming of age of low-calorie sweeteners. The European internal market is in place and is evolving, slowly and not without obstacles, into a true single market without trade barriers. The Sweeteners Directive of the European Union is in place and is being incorporated into the national laws of Member States, although again not wholly without problems to be solved. Low-calorie sweeteners are being used more imaginatively and in more products than ever before. They are now being consumed by practically everyone regardless of lifestyle.
The marketing messages are now about the products themselves, rather than about the calories they do not contain. New and successful 'positive message' products, such as extra strong breath fresheners, have been developed based on the intense sweetness of low-calorie sweeteners. These are products for which there is no high-calorie 'normal' version. Cosmetic chewing gum, and newer better tasting food products aimed at the fitness, wellness and sports markets are showing strong growth. As the sales of diet and light products are growing more slowly than in the past, the use of low-calorie sweeteners in combinations, with each other, with nutritive sweeteners and even as flavour enhancers, is increasing.
The 1996 ISA Conference focused on markets. In a panel discussion on the European Union internal market, speakers represented consumer associations, the food industry and the sweeteners industry. For those of us involved with low-calorie sweeteners, it was gratifying to learn just how few problems consumer organisations have with sweeteners. For the food industry, the internal market increases both the number of products available to consumers and the number of consumers available to producers. But, like the curate's egg, the internal market is good in parts. The democratic process itself makes it slow to respond to changing circumstances and the soft demarcation line between technical and political considerations can produce unwieldy compromises. A recent example is the gratuitous requirement for double labelling products containing sweeteners.
Directorate General XV of the European Commission is helping forge the internal market with a vigorous struggle against trade barriers. Recent decisions by the Commission and the European Court plus co-operation from industry should accelerate this process.

Table of Contents

Preface: 1996 - Sweeteners coming of age in the EU
Antonietta Corti

Benefits and shortcomings of the European harmonisation of sweeteners rules: View of the consumer organisation
Kees de Winter

The Single Market: View of the European food and drinks industry
Robert Delville

The Internal Market - Does it meet our expectations? The ISA's view
Antonietta Corti

Opening of the main session
Sam Molinary

Sugar-free chewing gums conquer markets
Marie Dubitsky

Breath fresheners - A success story: Frisk
Lauent Mercier

Low-calorie sweeteners - An expanding market from the retailer's perspective
Peter Boesch

How to overcome trade barriers beyond the Internal Market
Luis Gonzalez Vaque

Two in one: An innovation in sweetness
John Fry

Shifts and trends in the low-calorie sweetener market
James Fry

Antonietta Corti

To find similar publications, click on a keyword below:
CPL Press : International Sweetener Association : Summer Sale : breath fresheners : chewing gum : food & beverage products : food ingredients : food science : nutrition, human : proceedings : sweeteners : sweeteners, low calorie

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